FOBA introduces new brand presence

Selmsdorf/Lüdenscheid, Germany – Since ALLTEC's acquisition of FOBA and its integration into ALLTEC GmbH in 2009, the FOBA brand has continuously changed and developed. Within ALLTEC GmbH, the responsibilities have been divided and the branding has been strategically realigned.

Oct 18th, 2011

Selmsdorf/Lüdenscheid, Germany – Since ALLTEC's acquisition of FOBA and its integration into ALLTEC GmbH in 2009, the FOBA brand has continuously changed and developed. Within ALLTEC GmbH, the responsibilities have been divided and the branding has been strategically realigned.

Finally, the brands ALLTEC and FOBA were consolidated toward a realigned FOBA brand that now is ALLTEC’s sole brand for the sale and service in the worldwide part marking industries and markets.

This strategic consolidation significantly affected FOBA's brand personality, so a redesign of the brand’s appearance was required. At recent trade show, the new look was unveiled and officially introduced.

"With the redesign of FOBA’s look and feel, we emphasize the brand’s new strength and give the positive change an appropriate appearance. We strengthen the brand on a global scale and provide FOBA with a stable visual identity. The new brand design translates our brand identity consistently into a modern and clear look and feel that makes the brand recognizable throughout the market," said Dana Francksen, manager marketing communications for FOBA (ALLTEC GmbH).

The FOBA website will be re-launched in 2012.

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