DataLase launches Casemark

May 4--DataLase Casemark is a cost-effective label replacement solution for outer-case secondary packaging.

May 4--DataLase Casemark is a fully integrated system that replaces the conventional self adhesive, thermal transfer printed labels and the large character inkjet printing applied to outer cases. It works by applying a robust, inert inorganic coating onto the specific label area of the outer case as the packaging is being produced. On the final production line, a computer-controlled low-level energy beam emitted from an industrial CO2 marking laser 'writes' the required label data onto the mark area causing a color change reaction of the coating from white to black.

Imaging occurs without contact with the substrate, meaning that there is no physical induced thermal print head wear, hence no maintenance is required. Additionally, the laser-marked image is not prone to 'bleeding' on absorbent substrates.

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