Virtual labeling eliminates production line downtime

Widnes, Cheshire, UK-With a new development of its DataLase technology, Sherwood Technology (www. has produced a virtual labeling technique that eradicates the need to use adhesive labels on packaging. The application enables images such as bar codes, two-dimensional codes, logos, graphics, and more to be imaged by a low-power CO2 laser directly onto any surface, eliminating the process of printing on and applying labels to packaging. The virtual label becomes an integral part of the packaging.

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DataLase is a non-toxic and environmentally friendly ink, coating, or substrate additive that produces a positive image when marked by a low-power CO2 laser. The ink, coating, or additive undergoes a simple chemical color change and creates an image that is stable and has high contrast. According to Steve Kelly, managing director, “Not only is the technology considerably cheaper to use and maintain than previous applications, but the fact that it virtually eliminates downtime provides the opportunity to increase the average daily output.”

The DataLase technology virtual labeling application will be available as a result of new licensing agreements and strategic partnerships with substrate manufacturers and convertors.

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