DataLase has announced that its DataLase process delivers high-resolution, consistently verifiable barcodes onto secondary packaging quickly and efficiently. According to the company, the process is attuned to produce highly precise and contrasted symbologies with exact bar and space dimensions. Furthermore, the process produces high-quality barcodes in full compliance with the American National Standards Institute and Scanability Trends Index grading systems.

Reportedly, DataLase produces barcodes that achieve a consistent grade C and above when printed on brown corrugate while on white corrugate, the barcodes achieved are of a grade B or higher. Conventional printing methods, by comparison, produce dull, low-resolution images and are also prone to 'bleeding.' As a result, these barcodes receive a grade D or even F.

The print quality of barcodes is very important for suppliers and retailers. Products with poor quality barcodes are returned to suppliers who can be charged with high fines, some as high as 10 percent of the purchase order amount. Retailers waste significant time and money by having to return goods with illegible and unverifiable barcodes. In turn, such conditions result in potentially insufficient stock reserves to cope with customer demand. Furthermore, poor quality barcodes slow logistics and throughput, introduce labor-intensive corrective action, produce user discontent, and decrease data reliability and accuracy.

Featuring a white pigment, DataLase ink is applied to packaging substrates at either the printing or converting stages and, once exposed to a low-power CO₂ laser, the pigment undergoes a chemical reaction, turning it from white to black.

Thu Mar 15 09:42:00 CDT 2007