DataLase eyes multi-billion pound post-Drupa projects

More than 2000 visitors stopped by inline digital printing company DataLase (Widnes, Cheshire, England)'s exhibit at the two-week Drupa show (May 31 - June 10, 2016, in Düsseldorf, Germany), helping to generate a significant number of new business leads and orders.

The company introduced its Variprint solution, which provides the ability to deliver real-time messaging and variable data on-pack with a selection of single colors described as a breakthrough in laser inline digital printing. At its core is laser-reactive color change pigment technology, which is supplied to ink manufacturers and suppliers around the world.

The pigments are incorporated into finished coatings and inks, which are supplied to printer converters. They then apply the laser-reactive ink to a substrate, using their conventional print methods, before sending the coated substrate to the end-user packer filler for inline digital printing with a high-speed laser print engine.

Five new partnerships were announced during Drupa, including Ricoh, a technological market leader in the labelling and marking industry; laser system provider KBA-Metronic; MACSA ID, a leader in laser technology and one of the top two companies in the world specializing in laser digital printing; digital printing solutions provider Xerox; and ink supplier Flint Group.

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