Laser system supplier ALE expands

Wixom, Mich. – American Laser Enterprises LLC (ALE) has recently relocated to a larger, more modern facility in Wixom inside the Beck Industrial Business Complex. This move accommodates ALE’s growing and diverse customer base. The new facility features 50% more office space and 100% more production capacity, utilizing ergonomic workflow technology.

"The implementation of workflow technology will allow us to greatly increase our efficiency when building our cladding, cutting, welding, drilling, and surface treatment laser process systems,” said Don Sprentall, director of engineering and sales. “In addition, ALE’s other products such as Process Control Systems, Automatic Laser Alignment System™ (A-Las™), ArmorDillo™ Sensor and Instrumentation Cables will be produced much faster, allowing us to dramatically shorten our lead times."

Concurrent with the implementation, all ALE employees have completed the first segment of business development and operations training consistent with ISO standards and Good Manufacturing Practices (GMP) as prescribed by the National Institute of Standards and Technology (NIST). This training included strategic market planning, corporate messaging, and customer service sensitivity.

ALE is a beneficiary of grants made available by the Michigan Economic Development Corporation (MEDC), which played a key role in the development of our strategic development. Susan Land Sprentall, owner of ALE, commented, "MEDC was a great help in our growth from just a laser consumables and beam delivery company to what we do today: expanding our traditional core business by identifying and developing new, emerging markets for laser technologies."

To learn more about American Laser Enterprises and its developments, contact Susan Land Sprentall at 248-449-3714.


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